AQi – Media Dashboard

General KPIs

Total Spend

$35,450

+8.3% vs prev period

MER

2.85x

+0.4x vs prev period

Revenue

$85,050

+15.7% vs prev period

ROAS

2.40x

+0.3x vs prev period

CAC

$80.43

-5.2% vs prev period

Source of Truth Metrics

Blended ROAS

Google + Meta Combined

—

Calculated from channels

Blended CAC

Google + Meta Combined

—

Calculated from channels

NTFs (New to File)

Requires Triple Whale

—

TW not yet connected

Blended AOV

Google + Meta Combined

—

Calculated from channels

New Customer Rev %

Requires Triple Whale

—

TW not yet connected

Performance Trend

Track metrics over time · Last 30 days

Google KPIs

Impressions

1,245,320

+12.5%vs prev period

Clicks

18,750

+8.3%vs prev period

CTR

1.51%

+0.2%vs prev period

Spend

$15,450

+6.7%vs prev period

Average CPC

$0.82

-3.1%vs prev period

Conversion Value

$42,180

+14.2%vs prev period

ROAS

2.73x

+0.3xvs prev period

Conversions

312

+11.8%vs prev period

CPA

$49.52

-4.5%vs prev period

AOV

$135.19

+2.8%vs prev period

Source of Truth Metrics

Triple Whale Clicks

Source of Truth

19,240

+9.1%vs prev period

Triple Whale Conversions

Source of Truth

328

+12.5%vs prev period

Triple Whale Conv. Value

Source of Truth

$44,520

+15.3%vs prev period

Triple Whale AOV

Source of Truth

$135.73

+2.5%vs prev period

Campaign Performance

Google campaigns breakdown

Campaign Name	Type	Impressions	Clicks	CTR	Spend	Avg CPC	Conv. Value	ROAS	Conversions	CPA	AOV	SOT Metric 1	SOT Metric 2	SOT Metric 3	SOT Metric 4
Spring Sale - Search	Search	245,320	3,750	1.53%	$3,200	$0.85	$8,640	2.70x	64	$50.00	$135.00	$9,120	68	2.85x	$134.12
Brand Awareness - Display	Display	520,180	4,120	0.79%	$2,850	$0.69	$7,980	2.80x	59	$48.31	$135.25	$8,420	62	2.95x	$135.81
Product Feed - Shopping	Shopping	315,240	6,280	1.99%	$5,120	$0.82	$14,320	2.80x	106	$48.30	$135.09	$15,100	112	2.95x	$134.82
Retargeting - RLSA	Search	164,580	4,600	2.80%	$4,280	$0.93	$11,240	2.63x	83	$51.57	$135.42	$11,860	87	2.77x	$136.32

Weekly Performance

Google performance by week

Week	Date Range	Impressions	Clicks	CTR	Spend	Avg CPC	Conv. Value	ROAS	Conversions	CPA	AOV	SOT Metric 1	SOT Metric 2	SOT Metric 3	SOT Metric 4
Week 1	Feb 1 - Feb 7	285,420	4,320	1.51%	$3,540	$0.82	$9,680	2.73x	72	$49.17	$134.44	100	200	300	400
Week 2	Feb 8 - Feb 14	302,180	4,520	1.50%	$3,720	$0.82	$10,140	2.73x	75	$49.60	$135.20	100	200	300	400
Week 3	Feb 15 - Feb 21	318,940	4,840	1.52%	$3,960	$0.82	$10,840	2.74x	80	$49.50	$135.50	100	200	300	400
Week 4	Feb 22 - Feb 28	338,780	5,070	1.50%	$4,230	$0.83	$11,520	2.72x	85	$49.76	$135.53	100	200	300	400

Daily Performance

Google performance by day

Date	Impressions	Clicks	CTR	Spend	Avg CPC	Conv. Value	ROAS	Conversions	CPA	AOV	SOT Metric 1	SOT Metric 2	SOT Metric 3	SOT Metric 4
Mon, Mar 1	48,320	724	1.50%	$595	$0.82	$1,624	2.73x	12	$49.58	$135.33	$1,713	13	2.88x	$131.77
Tue, Mar 2	49,180	738	1.50%	$606	$0.82	$1,654	2.73x	12	$50.50	$137.83	$1,744	13	2.88x	$134.15
Wed, Feb 26	47,850	725	1.52%	$595	$0.82	$1,630	2.74x	12	$49.58	$135.83	$1,718	13	2.89x	$132.15
Thu, Feb 27	48,920	734	1.50%	$611	$0.83	$1,663	2.72x	12	$50.92	$138.58	$1,754	13	2.87x	$134.92
Fri, Feb 28	50,240	753	1.50%	$627	$0.83	$1,709	2.73x	13	$48.23	$131.46	$1,802	14	2.87x	$128.71
Sat, Feb 29	46,840	702	1.50%	$584	$0.83	$1,591	2.72x	12	$48.67	$132.58	$1,678	12	2.87x	$139.83
Sun, Mar 2	47,430	712	1.50%	$592	$0.83	$1,613	2.72x	12	$49.33	$134.42	$1,701	12	2.87x	$141.75

Facebook KPIs

Impressions

2,845,120

+15.2%vs prev period

Clicks

22,340

+10.1%vs prev period

CTR

0.79%

+0.1%vs prev period

Spend

$20,000

+8.5%vs prev period

Average CPC

$0.90

-2.8%vs prev period

Conversion Value

$52,920

+16.8%vs prev period

ROAS

2.65x

+0.4xvs prev period

Conversions

385

+13.2%vs prev period

CPA

$51.95

-3.9%vs prev period

AOV

$137.45

+3.1%vs prev period

Source of Truth Metrics

Triple Whale Clicks

Source of Truth

23,180

+11.2%vs prev period

Triple Whale Conversions

Source of Truth

402

+14.8%vs prev period

Triple Whale Conv. Value

Source of Truth

$55,680

+17.2%vs prev period

Triple Whale AOV

Source of Truth

$138.51

+3.3%vs prev period

Campaign Performance

Facebook campaigns breakdown

Campaign Name	Type	Impressions	Clicks	CTR	Spend	Avg CPC	Conv. Value	ROAS	Conversions	CPA	AOV	SOT Metric 1	SOT Metric 2	SOT Metric 3	SOT Metric 4
Spring Collection - Awareness	Awareness	680,240	5,420	0.80%	$4,200	$0.77	$11,340	2.70x	82	$51.22	$138.29	$11,950	86	2.85x	$138.95
New Arrivals - Traffic	Traffic	845,120	6,720	0.80%	$6,500	$0.97	$17,160	2.64x	125	$52.00	$137.28	$18,070	131	2.78x	$137.94
Dynamic Retargeting - Conversions	Conversions	520,360	5,180	1.00%	$4,800	$0.93	$12,720	2.65x	93	$51.61	$136.77	$13,390	98	2.79x	$136.63
Catalog Sales - DPA	Conversions	799,400	5,020	0.63%	$4,500	$0.90	$11,700	2.60x	85	$52.94	$137.65	$12,320	89	2.74x	$138.43

Weekly Performance

Facebook performance by week

Week	Date Range	Impressions	Clicks	CTR	Spend	Avg CPC	Conv. Value	ROAS	Conversions	CPA	AOV	SOT Metric 1	SOT Metric 2	SOT Metric 3	SOT Metric 4
Week 1	Feb 1 - Feb 7	685,240	5,380	0.79%	$4,820	$0.90	$12,760	2.65x	93	$51.83	$137.20	100	200	300	400
Week 2	Feb 8 - Feb 14	702,340	5,550	0.79%	$4,980	$0.90	$13,140	2.64x	96	$51.88	$136.88	100	200	300	400
Week 3	Feb 15 - Feb 21	718,280	5,680	0.79%	$5,100	$0.90	$13,480	2.64x	98	$52.04	$137.55	100	200	300	400
Week 4	Feb 22 - Feb 28	739,260	5,730	0.78%	$5,100	$0.89	$13,540	2.65x	98	$52.04	$138.16	100	200	300	400

Daily Performance

Facebook performance by day

Date	Impressions	Clicks	CTR	Spend	Avg CPC	Conv. Value	ROAS	Conversions	CPA	AOV	SOT Metric 1	SOT Metric 2	SOT Metric 3	SOT Metric 4
Mon, Mar 1	105,610	819	0.78%	$729	$0.89	$1,934	2.65x	14	$52.07	$138.14	$2,038	15	2.80x	$135.87
Tue, Mar 2	106,320	826	0.78%	$735	$0.89	$1,948	2.65x	14	$52.50	$139.14	$2,052	15	2.79x	$136.80
Wed, Feb 26	104,840	816	0.78%	$726	$0.89	$1,926	2.65x	14	$51.86	$137.57	$2,029	15	2.79x	$135.27
Thu, Feb 27	105,380	820	0.78%	$730	$0.89	$1,936	2.65x	14	$52.14	$138.29	$2,040	15	2.79x	$136.00
Fri, Feb 28	106,720	829	0.78%	$738	$0.89	$1,956	2.65x	14	$52.71	$139.71	$2,061	15	2.79x	$137.40
Sat, Feb 29	103,290	804	0.78%	$716	$0.89	$1,897	2.65x	14	$51.14	$135.50	$1,999	15	2.79x	$133.27
Sun, Mar 2	104,100	810	0.78%	$721	$0.89	$1,911	2.65x	14	$51.50	$136.50	$2,013	15	2.79x	$134.20

Klaviyo KPIs

Total Sends

154,430

+8.5%vs prev period

Open Rate

36.2%

+2.1%vs prev period

CTR

6.1%

+0.4%vs prev period

Revenue

$109,560

+12.8%vs prev period

Orders

1,136

+11.2%vs prev period

AOV

$96.44

+1.4%vs prev period

CVR

7.4%

+0.6%vs prev period

Unsubscribe Rate

0.26%

-0.03%vs prev period

Campaign Performance

Klaviyo email campaigns breakdown

Campaign Name	Total Sends	Open Rate	CTR	Revenue	Orders	AOV	CVR	Unsubscribe Rate
Spring Sale - Email Blast	45,230	32.5%	4.8%	$12,340	145	$85.10	3.2%	0.3%
New Arrivals Announcement	38,120	28.3%	3.9%	$8,920	112	$79.64	2.9%	0.2%
Weekend Flash Sale	52,340	35.2%	5.2%	$15,680	178	$88.09	3.4%	0.4%
VIP Exclusive Offer	12,450	42.1%	6.8%	$9,240	98	$94.29	7.9%	0.1%

Flow Performance

Klaviyo automated flows breakdown

Flow Name	Total Sends	Open Rate	CTR	Revenue	Orders	AOV	CVR	Unsubscribe Rate
Welcome Series	18,920	45.2%	8.3%	$24,560	245	$100.24	12.9%	0.2%
Abandoned Cart	32,450	38.7%	12.4%	$42,180	412	$102.38	12.7%	0.1%
Post-Purchase Follow-up	28,340	52.3%	6.8%	$18,920	189	$100.11	6.7%	0.3%
Browse Abandonment	24,680	33.5%	9.2%	$15,340	156	$98.33	6.3%	0.2%
Winback Campaign	15,230	28.9%	5.6%	$8,450	87	$97.13	5.7%	0.5%

Weekly Performance

Klaviyo performance by week

Week	Date Range	Total Sends	Open Rate	CTR	Revenue	Orders	AOV	CVR	Unsubscribe Rate
Week 1	Feb 1 - Feb 7	35,240	34.2%	5.8%	$18,920	198	$95.56	5.6%	0.3%
Week 2	Feb 8 - Feb 14	38,120	35.8%	6.1%	$20,340	212	$95.94	5.6%	0.2%
Week 3	Feb 15 - Feb 21	39,840	36.2%	6.3%	$21,680	224	$96.79	5.6%	0.3%
Week 4	Feb 22 - Feb 28	41,230	35.5%	6.0%	$22,140	229	$96.68	5.6%	0.2%

Daily Performance

Klaviyo performance by day

Date	Total Sends	Open Rate	CTR	Revenue	Orders	AOV	CVR	Unsubscribe Rate
Mon, Mar 1	5,890	35.8%	6.2%	$3,160	33	$95.76	5.6%	0.2%
Tue, Mar 2	6,120	36.2%	6.4%	$3,290	34	$96.76	5.6%	0.3%
Wed, Feb 26	5,740	34.9%	5.9%	$3,080	32	$96.25	5.6%	0.2%
Thu, Feb 27	5,980	35.5%	6.1%	$3,210	33	$97.27	5.5%	0.2%
Fri, Feb 28	6,340	36.8%	6.5%	$3,410	35	$97.43	5.5%	0.3%
Sat, Mar 1	5,230	33.2%	5.4%	$2,810	29	$96.90	5.5%	0.2%
Sun, Mar 2	5,430	34.1%	5.7%	$2,920	30	$97.33	5.5%	0.2%

VM

Vishaal M46

Partner Manager · AQi Media Group

New York, USA Joined March 2021 vishaal@aqimedia.com

146

Projects

897

Connections

13.5k

Tasks

About

Full Name: Vishaal M46

Status: Active

Role: Partner Manager

Country: USA

Language: English

Contacts

Contact: (212) 555-0192

Skype: vishaal.m46

Email: vishaal@aqimedia.com

Teams

Media Strategy

(24 Members)

Analytics

(18 Members)

Overview

13.5k

Tasks Completed

897

Connections

146

Projects Done

Experienced media strategist and partner manager with expertise in digital advertising, performance marketing, and client growth. Passionate about data-driven decisions and long-term brand partnerships.

LinkedIn Twitter

Activity Timeline

Campaign report finalized

12 min ago

Q1 performance report for 3 client accounts submitted for review.

Budget approved

2 hours ago

Google Ads Q2 budget increased by $12,000 across 2 accounts.

Alert: Meta ROAS below target

Yesterday, 4:30 PM

Facebook ROAS dropped to 2.14x — reviewing creative strategy.

Client onboarding complete

Mar 2, 2026

New client "Apex Brands" fully onboarded. Dashboards live.

Contract renewal missed

Mar 1, 2026

Follow up required with Brightfield Media for Q2 renewal.

SM

Sarah Mitchell

Senior Media Buyer

s.mitchell@aqimedia.com

JK

James Kim

Analytics Lead

j.kim@aqimedia.com

RL

Rachel Lowe

Creative Strategist

r.lowe@aqimedia.com

DT

David Torres

Paid Search Manager

d.torres@aqimedia.com

AP

Aisha Patel

Account Director

a.patel@aqimedia.com

NB

Nathan Brooks

Data Scientist

n.brooks@aqimedia.com

Q2 Media Plan

Google Ads · Meta

Progress78%

Apex Brands Onboarding

Dashboard · Analytics

Progress100%

Brightfield Renewal

Contract · Strategy

Progress32%

Attribution Audit

Triple Whale · Analytics

Progress55%

MJ

Marcus Johnson

12 shared projects · Head of Growth, Apex Brands

LW

Lauren White

8 shared projects · VP Marketing, Brightfield

TC

Tyler Chen

5 shared projects · Performance Lead, Nexus Co

PR

Priya Rajan

3 shared projects · CMO, Vela Commerce

EF

Ethan Foster

7 shared projects · Director of Media, Stride

OH

Olivia Hart

4 shared projects · Brand Strategist, Luminos

Account Details

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SMS Verification

Receive a verification code via text message to +1 (212) 555-0192.

Recent Devices

Browser	Device	Location	Last Activity
Chrome on Windows	Desktop · Windows 11	New York, US	Active now
Safari on iPhone	Mobile · iOS 17	New York, US	2 hours ago
Firefox on Mac	Desktop · macOS 14	San Francisco, US	3 days ago

Email Notifications

Activity

Campaign Performance Alerts

Get notified when a campaign metric falls below target thresholds.

Weekly Performance Reports

Receive a weekly digest of all client account performance.

Budget Utilization Alerts

Get alerts when ad spend reaches 80% or 100% of budget.

Account

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Notify when a new client account is created and connected.

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Billing & Payment Updates

Receive emails for invoice payments and subscription renewals.

Marketing

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Stay informed about new features and platform improvements.

Industry Tips & Best Practices

Occasional tips to help grow your media business.

Connected Accounts

Google

vishaal@gmail.com

Connected

Slack

AQi Media workspace

Connected

GitHub

Not connected

Disconnected

Twitter / X

Not connected

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Facebook

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vishaal-mohun

Connected