Executive Dashboard
i
Data refreshes daily at 6:00 AM CT.
Metrics reflect activity through .
General KPIs
Cost
Paid Media Combined
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Conversions
Google
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Conversion Value
Google
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Website Purchases
Meta
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Website Purchase Value
Meta
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Source of Truth Metrics
Gross Sales Amount
Shopify
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Net Sales
Shopify
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Orders
Shopify
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AOV
Shopify
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New Customers
Shopify
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New Customer AOV
Shopify
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Blended ROAS
Google + Meta Combined
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Calculated from channels
Flow Revenue
Klaviyo
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Campaign Revenue
Klaviyo
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Klaviyo Revenue
Flow + Campaign
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Calculated from Klaviyo
Performance Trend
Track metrics over time · select up to 2 KPIs
Metric 1
+
Metric 2
Google KPIs
Impressions
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Clicks
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CTR
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Spend
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Average CPC
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Conversion Value
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ROAS
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Conversions
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CPA
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AOV
—
CVR
—
General KPIs (Google)
Spend
Google Ads
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Spend + Fees
Google
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Platform Leads
Google Ads
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Platform CPL
Spend / Platform Leads
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CRM — Source of Truth (Google)
CRM Leads
Google
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CRM CPL
Google
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CRM CPL + Fees
(Spend + Fees) / CRM Leads
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Match Rate
CRM / Platform
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CRM Orders
Google
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CRM Revenue
Google
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CRM — Qualified Leads (Google)
Platform Leads
Google Ads
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Qualified Leads
CRM
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Campaign Performance
Google campaigns breakdown
Campaign Name Type Impressions Clicks CTR Spend Avg CPC Conv. Value ROAS Conversions CPA AOV
Weekly Performance
Google performance by week
Daily Performance
Google performance by day
Source of Truth KPIs
TW ROAS
Triple Whale
Not Connected
TW CPA
Triple Whale
Not Connected
TW NC CPA
Triple Whale
Not Connected
Net Profit Total
Triple Whale
Not Connected
Net Profit Ads
Triple Whale
Not Connected
Meta KPIs
Impressions
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Clicks
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CTR
—
Spend
—
Average CPC
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Website Purchase Value
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ROAS
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Website Purchases
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CPA
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AOV
—
CVR
—
CPM
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ATC
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Cost Per ATC
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Thumbstop Ratio
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General KPIs (Meta)
Spend
Meta Ads
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Spend + Fees
Meta
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Platform Leads
Meta Ads
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Platform CPL
Spend / Platform Leads
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CRM — Source of Truth (Meta)
CRM Leads
Meta
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CRM CPL
Meta
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CRM CPL + Fees
(Spend + Fees) / CRM Leads
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Match Rate
CRM / Platform
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CRM Orders
Meta
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CRM Revenue
Meta
—
General KPIs (Meta)
Spend
Meta Ads
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Spend + Fees
Meta
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Platform Leads
Meta Ads
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Platform CPL
Spend / Platform Leads
—
CRM — Source of Truth (Meta)
CRM Leads
Meta
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CRM CPL
Meta
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CRM CPL + Fees
Meta
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Match Rate
CRM / Platform
—
CRM Orders
Meta
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CRM Revenue
Meta
—
CRM — Qualified Leads (Meta)
Platform Leads
Meta Ads
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Qualified Leads
CRM
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Campaign Performance
Meta campaigns breakdown
Campaign Name Type Impressions Clicks CTR Spend Avg CPC Website Purchase Value ROAS Website Purchases CPA AOV
Weekly Performance
Meta performance by week
Daily Performance
Meta performance by day
Source of Truth KPIs
TW ROAS
Triple Whale
Not Connected
TW CPA
Triple Whale
Not Connected
TW NC CPA
Triple Whale
Not Connected
Net Profit Total
Triple Whale
Not Connected
Net Profit Ads
Triple Whale
Not Connected
TikTok Ads KPIs
Impressions
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Clicks
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CTR
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Spend
—
Average CPC
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Total Purchase Value
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ROAS
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Total Purchase
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CPA
—
ATC
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Cost Per ATC
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CPM
—
Thumbstop Ratio
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Campaign Performance
TikTok Ads campaigns breakdown
Campaign Name Type Impressions Clicks CTR Spend Avg CPC Total Purchase Value ROAS Total Purchase CPA
Weekly Performance
TikTok Ads performance by week
Daily Performance
TikTok Ads performance by day
Pinterest Ads KPIs
Impressions
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Clicks
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CTR
—
Spend
—
Average CPC
—
Conversion Value
—
ROAS
—
Conversions
—
CPA
—
AOV
—
CVR
—
General KPIs
Spend
Pinterest
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Spend + Fees
Pinterest
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Platform Leads
Pinterest
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Platform CPL
Pinterest
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Source of Truth KPIs
CRM Leads
Pinterest
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CRM CPL
Pinterest
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CRM CPL + Fees
Pinterest
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Platform to CRM (Match Rate)
Pinterest
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CRM Orders
Pinterest
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CRM Revenue
Pinterest
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Campaign Performance
Pinterest campaigns breakdown
Campaign Name Type Impressions Clicks CTR Spend Avg CPC Conversion Value ROAS Conversions CPA AOV
Weekly Performance
Pinterest performance by week
Daily Performance
Pinterest performance by day
Microsoft Advertising
This platform has not been connected yet. Contact your account manager to enable Microsoft Ads reporting.
Microsoft KPIs
Spend
Microsoft Ads
Not Connected
Conversions
Microsoft Ads
Not Connected
Revenue
Microsoft Ads
Not Connected
CTR
Microsoft Ads
Not Connected
CVR
Microsoft Ads
Not Connected
AOV
Microsoft Ads
Not Connected
Klaviyo KPIs
Total Sends
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Open Rate
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CTR
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Revenue
—
Orders
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AOV
—
CVR
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Unsubscribe Rate
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Campaign Performance
Klaviyo email campaigns breakdown
Campaign Name Total Sends Open Rate CTR Revenue Orders AOV CVR Unsubscribe Rate
Flow Performance
Klaviyo automated flows breakdown
Flow Name Total Sends Open Rate CTR Revenue Orders AOV CVR Unsubscribe Rate
Weekly Performance
Klaviyo performance by week
Daily Performance
Klaviyo performance by day
Klaviyo
This platform has not been connected yet. Contact your account manager to enable Klaviyo reporting.
Klaviyo KPIs
Sends
Klaviyo
Not Connected
Open Rate
Klaviyo
Not Connected
CTR
Klaviyo
Not Connected
Revenue
Klaviyo
Not Connected
Pinterest Ads
This platform has not been connected yet. Contact your account manager to enable Pinterest reporting.
Pinterest KPIs
Spend
Pinterest Ads
Not Connected
Impressions
Pinterest Ads
Not Connected
Clicks
Pinterest Ads
Not Connected
CTR
Pinterest Ads
Not Connected
Conversions
Pinterest Ads
Not Connected
X Ads (formerly Twitter)
This platform has not been connected yet. Contact your account manager to enable X Ads reporting.
X Ads KPIs
Spend
X Ads
Not Connected
Impressions
X Ads
Not Connected
Clicks
X Ads
Not Connected
CTR
X Ads
Not Connected
Conversions
X Ads
Not Connected
Snapchat Ads
This platform has not been connected yet. Contact your account manager to enable Snapchat Ads reporting.
Snapchat Ads KPIs
Spend
Snapchat Ads
Not Connected
Impressions
Snapchat Ads
Not Connected
Clicks
Snapchat Ads
Not Connected
Swipe-Ups
Snapchat Ads
Not Connected
Conversions
Snapchat Ads
Not Connected
TikTok Ads
This platform has not been connected yet. Contact your account manager to enable TikTok Ads reporting.
TikTok Ads KPIs
Spend
TikTok Ads
Not Connected
Impressions
TikTok Ads
Not Connected
Clicks
TikTok Ads
Not Connected
CTR
TikTok Ads
Not Connected
Conversions
TikTok Ads
Not Connected
LinkedIn Ads
This platform has not been connected yet. Contact your account manager to enable LinkedIn Ads reporting.
LinkedIn Ads KPIs
Spend
LinkedIn Ads
Not Connected
Impressions
LinkedIn Ads
Not Connected
Clicks
LinkedIn Ads
Not Connected
CTR
LinkedIn Ads
Not Connected
Leads
LinkedIn Ads
Not Connected
Reddit Ads
This platform has not been connected yet. Contact your account manager to enable Reddit Ads reporting.
Reddit Ads KPIs
Spend
Reddit Ads
Not Connected
Impressions
Reddit Ads
Not Connected
Clicks
Reddit Ads
Not Connected
CTR
Reddit Ads
Not Connected
Conversions
Reddit Ads
Not Connected

Partner Comparison

Spend
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Revenue
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Total GP
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GP %
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CPL
—
RPL
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CVR
—
Total GP, Revenue & Spend Over Time
Partner Metrics
Partner Spend Revenue Total GP GP % Impressions CPM Clicks CPC CTR Leads CVR CPL RPL
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CPL & RPL Over Time
Spend by Partner Over Time
Partner KPI Comparison

Performance

Total GP, Revenue & Spend Over Time
CPL & RPL by Date
CVR by Date
Campaign Performance
Campaign Spend Impressions CPM Clicks CPC CTR CVR Leads CPL Revenue Total GP GP %
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Period over Period

CPL & RPL by Month
CPL & RPL by Week
By Partner / Vertical / Platform
PartnerVerticalPlatform Spend Revenue Leads CPL RPL Gross Profit GP %
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By Vertical
Vertical Spend Revenue Leads CPL RPL Gross Profit GP %
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By Partner
Partner Spend Revenue Leads CPL RPL Gross Profit GP %
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By Traffic Source
Platform Spend Revenue Leads CPL RPL Gross Profit GP %
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AQi Media Group
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Projects
—
Connections
—
Tasks
About
Full Name: —
Status: Active
Role: Partner Manager
Country: USA
Language: English
Contacts
Contact: —
Skype: —
Email:
Teams
Media Strategy
(24 Members)
Analytics
(18 Members)
Overview
—
Tasks Completed
—
Connections
—
Projects Done

Experienced media strategist and partner manager with expertise in digital advertising, performance marketing, and client growth. Passionate about data-driven decisions and long-term brand partnerships.

Activity Timeline
Campaign report finalized
12 min ago
Q1 performance report for 3 client accounts submitted for review.
Budget approved
2 hours ago
Google Ads Q2 budget increased by $12,000 across 2 accounts.
Alert: Meta ROAS below target
Yesterday, 4:30 PM
Meta ROAS dropped to 2.14x — reviewing creative strategy.
Client onboarding complete
Mar 2, 2026
New client "Apex Brands" fully onboarded. Dashboards live.
Contract renewal missed
Mar 1, 2026
Follow up required with Brightfield Media for Q2 renewal.
SM
Sarah Mitchell
Senior Media Buyer
s.mitchell@aqimedia.com
JK
James Kim
Analytics Lead
j.kim@aqimedia.com
RL
Rachel Lowe
Creative Strategist
r.lowe@aqimedia.com
DT
David Torres
Paid Search Manager
d.torres@aqimedia.com
AP
Aisha Patel
Account Director
a.patel@aqimedia.com
NB
Nathan Brooks
Data Scientist
n.brooks@aqimedia.com
Q2 Media Plan
Google Ads · Meta
Progress78%
VM
SM
RL
Due Apr 15
Apex Brands Onboarding
Dashboard · Analytics
Progress100%
JK
DT
Completed
Brightfield Renewal
Contract · Strategy
Progress32%
AP
VM
Due Mar 20
Attribution Audit
Triple Whale · Analytics
Progress55%
NB
JK
VM
Due Apr 1
MJ
Marcus Johnson
12 shared projects · Head of Growth, Apex Brands
LW
Lauren White
8 shared projects · VP Marketing, Brightfield
TC
Tyler Chen
5 shared projects · Performance Lead, Nexus Co
PR
Priya Rajan
3 shared projects · CMO, Vela Commerce
EF
Ethan Foster
7 shared projects · Director of Media, Stride
OH
Olivia Hart
4 shared projects · Brand Strategist, Luminos
Account Details
VM
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Recent Devices
Browser Device Location Last Activity
Chrome on Windows Desktop · Windows 11 New York, US Active now
Safari on iPhone Mobile · iOS 17 New York, US 2 hours ago
Firefox on Mac Desktop · macOS 14 San Francisco, US 3 days ago
Email Notifications
Activity
Campaign Performance Alerts
Get notified when a campaign metric falls below target thresholds.
Weekly Performance Reports
Receive a weekly digest of all client account performance.
Budget Utilization Alerts
Get alerts when ad spend reaches 80% or 100% of budget.
Account
New Client Onboarding
Notify when a new client account is created and connected.
Team Member Changes
Get notified when team members are added or removed.
Billing & Payment Updates
Receive emails for invoice payments and subscription renewals.
Marketing
Product Updates & Announcements
Stay informed about new features and platform improvements.
Industry Tips & Best Practices
Occasional tips to help grow your media business.
Connected Accounts
Users
Manage role, client access, and active status.
Email Name Role Clients Active Last Login
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Platform Connections
Re-authenticate OAuth integrations when tokens expire. Live = the agency credentials still pass an API probe.
Client Platform Account ID Status Last checked
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